So I was scrolling through Instagram and I came across a beautiful black Queen named Shronda Armstrong who goes by the name Geaux Queen on Instagram. While doing some research about her I discovered so many similarities between us such as; not yearning to fit in with the crowd, she and I both experienced having a toxic relationship, we both believe in encouraging others to follow their dreams and goals, we both experienced being mistreated in Corporate America which helped us lean towards creating a platform where we could utilize our talents, we both wrote books, both of us are podcasters and entrepreneurs. She is very much into women empowerment and uses her podcast called The Q-Chat to help promote her influential and inspirational messages about self love, empowerment, entrepreneurship and chasing your dreams. Shronda also has a blog called Geaux Queen where she writes encouraging inspirational pieces to help inspire others. She is also a survivor of domestic violence and you will see her advocating on her IG page to support and stand in solitude with other women who encountered and are experiencing domestic violence.
ASCSW: Hello Shronda, I hope all is well. Thank you for allowing ASCSW to interview you. Let’s jump into this interview to chat so myself and the readers can learn more about you and your brand. There is no way I could cover everything I wanted to ask you so please be advised I will be asking for a second interview down the road. LOL
Shronda: Thank you so much for reaching out to me. I love connecting with my fellow sisters and Queens. I am looking forward to our second interview already! LOL!
ASCSW: I would like to start off our interview talking about you, Queen Shronda Armstrong aka Geaux Queen. Can you tell the readers where you are from? How did you come up with the name Geaux Queen? I love it.
Shronda: Well, I am a native of New Orleans, Louisiana. I came up with the name Geaux Queen as not only an affirmation, but a nod to the flavor of my hometown of NOLA. I’m 504 for life! LOL! Regarding Geaux Queen, the affirmation started out as a simple Facebook post encouraging single women to remember that we all are the special privilege, the ultimate prize and the full package. Never settle! I am very big about advising women to remember that they are indeed Queens and they deserve nothing short of the best. I am a strong believer and never settling in relationships, friendships, career choices, etc.
ASCSW: From some of your pictures you have posted on your website and instagram it looks as though you’re a fashionista. Are you into fashion and obsessed with clothes, shoes, handbags, photo-shoots, hair and makeup?
Shronda: Lol, well I actually have a background as a make-up artist. Covid unfortunately stalled a lot of my plans to begin taking on clients. I enjoy makeup and hair, especially. I feel that as Queens, it is important to carry yourself with pride. Not everyone needs to be glammed up, but your outer appearance should reflect confidence as well as comfort. Black women are so beautiful and we represent the epitome of beauty, versatility and style. I love living in my confidence. I used to live under a box of low self-esteem and I refuse to be under that box moving forward. I love expressing myself in photos because it also encourages other women to be comfortable in the skin they are in.
ASCSW: So, while doing some research I read you are a survivor of Domestic Abuse and that helping other women in those situations along with people in need is something you’re very passionate about. Please tell the readers about your non-profit StrongArm Women’s Project. What is the mission/purpose behind it? I also know you have an event coming up with your non-profit correct? Can you talk about it with the readers?
Shronda: I was in a physically and emotionally abusive relationship for over a decade. When I look back over that time period, it amazes me the amount of time I lost due to not having any true value of my self-worth. When I began my business, it was always my intention of moving forward into serving others as well. I didn’t want to just begin a platform based on SELF. It was important for me to use my experience to also serve and help others. With the StrongArm Women’s Project, I want to look out for my sisters that are still in the battle and going through the storm. If I can do anything such as the current Thanksgiving food drive that will help women and children in need, my mission will serve a true purpose. It is just really important for me to help people in need because there was a time where I needed help for myself. It is also important to be there for women in domestic abuse situations without any judgement or shaming. Anyone interested in contributing to our non profit efforts can go to my website: www.shrondaarmstrong.com
ASCSW: I love your brand Geaux Queen and after reading and researching about you it is truly a reflection of your personality, energy and spirit. I would like to talk about your podcast The Q – Chat, I listened to a few episodes and I found them very insightful and empowering, I even checked in on a few of your IG LIVES. Could you provide the readers with an overview of topics you cover and why? Also, please let everyone know where they can listen and subscribe to your podcast.
Shronda: Well, first off, let me say that The Q-Chat Podcast is my baby, lol. It is currently streaming on all major platforms from iHeart, to iTunes, Spotify, Google and more! I decided to start the podcast as an extension of the brand. I began Geaux Queen with empowerment tees and handmade jewelry. I needed another way to express the background in what Geaux Queen truly meant to me. A podcast was the perfect way for me to achieve that. With The Q-Chat Podcast, I am very selective on what the show represents. I discuss a variety of topics pertinent to our culture such as entrepreneurship, mental health, self-love, etc. I also feature a wide range of amazing guests with awesome platforms that inform as well as inspire. The topics are important to me, because I want people to tune into my podcast and receive a message not just fluff. In addition to the podcast, I also began a live IGTV series. The reason I began the IGTV series was to give listeners and my IG followers a way to catch up with past guests. It has been a really fun experience. I also began a separate series on my Geaux Queen YouTube channel entitled, “On the Geaux” in which I have a co-host, Courtney Mpagi and we discuss current pop culture in order to lighten up and have a few laughs but also have an intelligent outlook.
ASCSW: You are all about motivating and encouraging women to go after what they want out of life. Talk to us about your ebook called The 7 Day Motivational: Geaux Love Ya’Self: The Daily Crown Jewels. What inspired you to create this masterpiece of yours and what is the mission you want to accomplish with your book? Where can everyone purchase it and does it come in a hard copy also?
Shronda: A few months ago, I began posting daily motivational quotes. They received a really positive response so I began to use that audience as an opportunity to post my own original affirmations in order to exercise my writing skills. I entitled those affirmations as the Daily Crown Jewels. The response grew to the point that if I went a day without posting, I would get inbox messages asking for the posts! In addition, I also received input from someone that stated I should look into creating a book! Being a writer is my first love. I majored in English at the University of New Orleans. Having already started the blog, gathering my quotes and creating a motivational was a dream of mine. Currently, the full color pdf version is available on my website for sale: www.geauxqueen.com and it is also available for purchase on Amazon.com. The paperback version is also up for sale as well. I have to admit that I am biased and love the full color pdf version, lol. It can be downloaded and read instantly and it is loaded with nice pics. The best part of this motivational is that it can be applied as a guide to navigate your life positively at any time. I have each day broken down with tips and empowerment. I encourage everyone to not only purchase the book, but to also follow me on IG www.instagram.com/iam_geauxqueen to receive daily motivation. In addition, I have a FREE motivational map as well on my website! It is a nice treat and gift to my followers to remember to always use each and everyday as a new opportunity to Geaux Love Themselves!
ASCSW: Writing a book can be challenging but seeing the finished product is so rewarding. How long did it take you to complete it? What were some of the challenges you encountered along the way of writing your book and how did you overcome them?
Shronda: I locked myself down and completed the actual draft in about a week. The editing took me about an additional week or so. I literally worked on the guide from sunup to sundown. Once I start an idea, I can’t really slow down, lol. My main challenges were basically organizing the notes and also concentrating. I was so eager to get the piece completed that I had to pace myself to stop rushing in order to submit quality work.
ASCSW: When challenges and obstacles arise in our lives we can easily lose sight of our dreams and begin to give up because at times things can be too much to bear and when this happens self motivation can be impossible to find. What advice would you share with young girls and women who feel they don’t have what it takes to begin making the changes in their life they want to see? What would you tell them about self confidence and following through with their goals/dreams?
Shronda: Well, I always tell people that they are unique and one of a kind! There is no one else in the world like you! That alone is reason to see yourself as a special gem. Each and every one of us deserves a special place in this world. Walk in your purpose and remove the layers of the pain and any insecurity. You and only you are the only one responsible for living up to your dreams. In order to be the best version of yourself, you have to have a true sense of self worth and also not allow anyone to have you second guess what you are capable of doing. You are destined for greater.
ASCSW: During my research I noticed you’re very much into entrepreneurship which is how you started your brand Geaux Queen. I came across an IG post where your mommy vibes and influence encouraged your daughter to start her own business as well. What advice can you give to people who may have a burning desire to start a business, podcast, write a book, etc., but may feel it’s time consuming, too much work, they’re procrastinating or may be having other negative thoughts?
Shronda: I feel like if it means enough to you, you will take the time to accomplish your goals. Nothing is too big or too small. Life is unapologetically short and none of us have the time that we think we have. It is a disservice to ourselves and our potential to not do whatever it takes to “geaux” for it and stop doubting ourselves. Procrastination is an awful tool and it is also a form of doubt in my opinion. We put things off because we don’t realize the unique value we possess.
ASCSW: On your IG page are a few posts/pictures for Breonna Taylor. I also saw on your IG Live you spoke about the situation with Meg The Stallion/Tory Lanez and the passing of Ruth Bader Ginsburg and what she did pertaining to women’s rights. What are your thoughts as a woman, a black woman and a mother about the current events surrounding all of the civil unrest and talks about interfering with women’s rights?
Shronda: Well as a mother of both a black female and two black male sons, it is very disheartening to see what is happening in the world. This is one of the reasons I ride so hard for black women because I truly believe that women as a whole are not protected. Black women in particular are held to a different standard. From our appearance, to how we are perceived, disparities in the workplace, etc we are not treated in the way in which we deserve. Black women and women as a whole deserve better. It hurts that we are still struggling for basic rights.
ASCSW: What do you think are some of the hardest things about being a woman and why?
Shronda: I think the hardest thing is being strong, honestly. Strong women are perceived as “having an attitude” or when we are strong, we are also perceived as being so strong that no one bothers to help us. If and when we show any emotion, we are perceived as being weak. It is a ridiculously slippery slope that we are forced to skate on. When we display any level of emotion, we are deemed as weak. As a woman, I feel we are held to unfair standards. This places pressure on us that we should not have to deal with.
ASCSW: How do you prioritize your time between being a mother, writing/maintaining a blog and book, hosting your podcast, managing social media, doing IG Lives, doing speaking engagements, charity events, running your business and finding time for yourself? Do you have any self care rituals? What do you do for fun or to unwind?
Shronda: My self-care rituals are doing things that I really enjoy. I love to cook, so I take time to make meals for myself and my family in order to have a sense of balance and normalcy. I also spend a lot of time communicating with my friends and unwinding with Netflix, and Amazon Prime, lol. I do have an extremely busy schedule, but I also implement breaks within my schedule. I take regular hiatus periods in order to center myself. I have to take regular breaks in my schedule in order to avoid being overwhelmed and overworked. My mission is important to me, but I do not want to burn myself out because that serves no purpose.
ASCSW: In life we encounter many challenges but it is important to know there are lessons to be learned during those hard times. That being said, What has been the most impactful experience you have encountered so far during your journey of life that has helped you grow into the woman you are now?
Shronda: I have had too many to count, but distinctly I would say the most impactful has been overcoming the emotionally and physically abusive relationship I went through and the custody battle I endured. A part of abuse is control and I went through absolute hell along with my children. My abuser continued to take me to court for custody of my children for over a decade. He was finally successful for a time period and I endured every mother’s worst nightmare of being separated from my three children for over a year. This would have broken the average person. I learned my own strength during that time period. I had no idea I was even capable of surviving that time period. That experience alone is what made Geaux Queen what it is today. I use my scars as a tool to uplift other women and show myself as an example of setbacks not having the final say in our lives. We can overcome ANYTHING!
ASCSW: When everything is all said and done what do you want people to remember you for? What legacy do you want to leave behind?
Shronda: I want my legacy to be that I used my energy and my light to be the person to remind people who may have not always been treated so kindly that they matter! It is so important to let people know how much they mean and how special they are. Not everyone knows that. I want my legacy to be that I tried my best to offer that reminder each and everyday to people all over the world.
ASCSW: When you were growing up was there a woman in your life that you felt represented A Sassy Classy Sophisticated Woman? If so, what are some of the characteristics they displayed?
Shronda: I discovered Dorothy Dandridge as a teenager the first time I learned about the very first black woman to be nominated for an Academy Award. To me, she represented the definition of class in everything that I have read about her short life. Dorothy Dandridge to me is the epitome of classic beauty. I am still in awe whenever I see her pics or old movies that she is starring in. She was sexy, full of class, a trailblazer and one of a kind.
ASCSW: I reached out to you because I truly admire the content you’re putting out about empowerment, self love, entrepreneurship and going after your dreams. You’re a gorgeous black woman, vibrant, inspirational, relatable, driven and ambitious. I believe some of the elements of being A Sassy Classy Sophisticated Woman is being caring and wanting to help people, like what I see you doing with your platform. Shronda, in your opinion what do you think makes you A Sassy Classy Sophisticated Woman?
Shronda: I think that the woman I am represents a sassy classy sophisticated woman because I am all of those elements, lol! I am definitely sassy because I am a Southern lady that doesn’t bite her tongue, lol. I am also sassy because I make bold choices as far as the way I carry myself and my confidence level. I define class and sophistication because I feel that those elements are parts that define a QUEEN. I don’t take the persona of a Queen lightly. I really try my best to be my own version of a Queen in my actions and the way I represent myself.
ASCSW: Last question. What would you want the readers to take away after reading your interview/story on ASCSW?
Shronda: I hope readers take away that I am the “geaux” to for empowerment and inspiration. I hope they read my story and not only join in on the Queen community that I am growing, but also feel inspired in getting a taste of my journey. I have overcome depression, anxiety, and emotional and physical abuse. I don’t look like what I have been through! I try to truly live my life as an example that if I was able to overcome so many obstacles, that anyone can!
ASCSW: Shronda, thank you once again for taking the time to speak with ASCSW, I greatly appreciate you taking time out to talk. I wish you nothing but continued success but before we go is there anything else you like to share with the readers that we may not have touched on?
Shronda: My only additional comment is to end this interview the very same way I end all of my podcast recordings: Please make sure you GEAUX Love Ya’Self! Thank you so much for giving me this opportunity. I sincerely appreciate being allowed to share my platform with yourself and your readers. This has been an amazing experience and I wish you much success as well. Thank you again! Geaux Queen!
The Q-Chat podcast is streaming on all major platforms: