Ladies, are you ready to talk about makeup? I know I am. Before we get into today’s story, can we acknowledge that COVID-19 has changed all our lives, and how? Personally, I am quarantining at home, so I’ve been meeting most of my guests through Instagram. This week I’m back to present to you another Sassy Classy Sophisticated Woman who is an MUA. Her name is Yvette Cherry, aka Lola, and I encountered her profile while scrolling through the Gram. After a little bit of research, I discovered that she is from my favorite place- Los Angeles, California. If and when this pandemic goes away, and I’m ready to travel again, my trip to LA will be exciting, with so many new friends out there. So, who is Lola? Lola is the brains behind the cosmetic line called Olivia Jaine, and currently, the brand offers Lipstick, Lip Liner, and Lip Butter Gloss in beautiful shades. Lola envisioned starting her own cosmetic line for 10 years, and in 2020, she made it happen, and the entrepreneurs among us understand the journey of turning a vision into reality. During the interview, we will be talking to Lola about her brand Olivia Jaine, being an MUA (Makeup Artist), Entrepreneur, Influencer, and just being a woman going after her dreams.
ASCSW: Lola, how are you doing?! How have you been holding up through all the craziness taking place in the world right now? As a Makeup Artist, do you believe that Covid has interfered with any part of your business?
LOLA: Hello! Well, to be honest, I started my business in July of 2020. So, for me, 2020 has been good from a business standpoint.
ASCSW: I would like to start off the interview by talking about you (Lola). Through research, I learned you were born and raised in my favorite state, California!! I’m so dying to move there. I daydream about L.A. just about every day. What part of L.A. are you from? What was it like growing up there? I noticed in your videos that you mention NOLA often. Have you relocated to New Orleans or is that a place where you have a lot of clients?
LOLA: Yes! Cali love, I love it! I am from West L.A. L.A. is a wonderful place; it’s home. I have to admit though, growing up in L.A. was not all peaches and cream but I would not change it for the world. Since 2016, I have been residing in New Orleans, LA. It’s like a second home to me and it is culturally very rich.
ASCSW: Let’s talk about your journey towards becoming a Makeup Artist. How did you develop an interest in becoming an MUA and how old were you?
LOLA: I picked up my first tube of lipstick at the age of 3, when I was at my Aunt Bonita’s house. From there, my love for makeup grew and never ended. A woman’s beauty is so special to me. I love all things that can enhance beauty. While in high school, I did the make-up for the Guys & Dolls play. Right then, I knew it was something I wanted to do full-time. After relocating to New Orleans, I decided to pursue it as a profession.
ASCSW: What was the most challenging part about finding opportunities where you could showcase your talent as a MUA?
LOLA: I think the most challenging thing was finding someone to give me the opportunity to learn, but once I was provided with one I was taking on everything I could possibly do for practice.
ASCSW: Where and what was your first job as a makeup artist?
LOLA: My first real job of being an MUA was doing the makeup I did for the Guys & Dolls play. I was so excited to be featured in the credits.
ASCSW: There are people who think becoming and sustaining as an entrepreneur is easy. Some believe everything can be garnered overnight. But you, I, and other entrepreneurs know that there’s an underlying process with many challenges and obstacles throughout the journey. If you don’t mind sharing with us, what were some of the challenges and obstacles you encountered along the way while trying to get your brand off the ground?
LOLA: I would say some of the pertinent challenges involved generating and appealing to my target audience. However, I will have to admit that I’m getting better. But it is a journey that involves continuous evolution.
ASCSW: In today’s world, if you have a large number of followers on social media, you’re considered an Influencer. When you’re an influencer, people are not just looking at your product, but also your personality, brand, and story/journey and many also look to seek advice about something. Is there any advice you could share with aspiring MUA’s about breaking into the industry?
LOLA: I WOULD TELL THEM TO NEVER GIVE UP AND ALWAYS BET ON YOURSELVES!!
ASCSW: I love the pics and videos you have posted on your Instagram page that was inclusive of all the shades of women of color. In your opinion and own words, how do you define beauty?
LOLA: Thank You!!I truly believe that beauty is in the eye of the beholder.
ASCSW: I’m not trying to talk bad about L.A. because I love L.A. Lol. However, because it’s a place where everyone tries to break into show business, it can be difficult for women to maintain high self-esteem. When it comes to beauty and makeup, what advice can you share with women about being comfortable in their own skin?
LOLA: L.A. is, for sure, a popular place. I believe seeking validation within your own self should be prioritized, which is a BIG step towards protecting your inner peace when you’re out here trying to break into the business! When you have self-validation and inner peace, you will be just fine because makeup can cover up the exterior, but not the interior. Your beauty comes from within. Telling yourself something positive every morning is important. You have to be the first person to love, accept and embrace YOU.
ASCSW: I reached out to you because I love cosmetics, especially lip gloss. I find it exciting to hear and/or learn about someone’s journey towards creating a product that was conceived from a vision, manifested into reality, and then landed into the hands of consumers. Tell us about Olivia Jaine. How were you inspired to create your own cosmetic line? Also, I read somewhere that you first dreamed of starting your own brand 10 years ago. What was the most challenging part of starting Olivia Jaine Cosmetics?
LOLA: Olivia Jaine is my oldest daughter’s middle name. I started a cosmetic line because I did not see enough minority women being represented in mainstream media; not enough for my liking anyway, who had their own cosmetic lines. I then told myself, I will create a cosmetic line that is all-inclusive. I would have to say that the most challenging part was starting it, letting go and allowing God to guide me.
ASCSW: What has been the most rewarding experience you’ve enjoyed since you created your brand and your products?
LOLA: Receiving feedback about the products and hearing how amazing the product is; that is rewarding! Also, when I hear people who know me say things such as, “We knew this is something you always said you would do” and would congratulate me. To actually follow through with my vision is a reward in itself because I can be a testament to my children that everything is possible if you believe in yourself, stick to your dreams and keep God first.
ASCSW: I absolutely love the colors of your products. How did you come up with the different shades?
LOLA: I wanted to have something for everyone with varying shades. So what better way to do that than to give multiple options?
ASCSW: Time to sell Olivia Jaine Cosmetics to the readers!!! With so many cosmetic lines to choose from, please share with the readers what sets Olivia Jaine products apart from others?
LOLA: Olivia Jaine is a cosmetic line for everyone. It’s an affordable yet Luxurious Line. I stand behind my product 100%.
ASCSW: Olivia Jaine offers Lipsticks, Lip Liners and Lip Butter Gloss. Do you have other products you plan on eventually adding to the line?
LOLA: Absolutely! Stay tuned.
ASCSW: Have you worked with any celebrities? What celebrity would you love to work with?
LOLA: I have done makeup for Jazmine Sullivan. All of my clients and those who purchase OJC are celebrities in my eyes.
ASCSW: What do you think are some of the hardest things about being a woman and why?
LOLA: I would say that a few people’s beliefs that just because you are a woman, you have to stay in certain lanes.
ASCSW: How do you prioritize your time between being a mother of three, a wife, an entrepreneur, an MUA, and traveling, managing social media, doing IG Lives, while finding time for yourself? Do you have any self-care rituals? What do you do for fun or to unwind?
LOLA: For self-care I love taking baths, getting facials, etc. I do a lot but I manage, lol. However, I am still working on time management.
ASCSW: In life, we encounter many challenges. But it is important to know that there are lessons to be learned during those hard times. That being said, what has been your most impactful experience so far in your life that has helped you grow into the woman and entrepreneur that you are now?
LOLA: I would say growing up without a mother was tough. I had to learn a lot of things on my own. So, the most impactful thing for me is the transformation process of becoming the woman I am today.
ASCSW: All said and done, what do you want people to remember you for? What legacy do you want to leave behind for yourself and Olivia Jaine Cosmetics?
LOLA: I want people to remember me for being a kind individual and someone who never gave up on her dream. My legacy will live on through my children.
ASCSW: When you were growing up, was there a woman in your life who was A Sassy Classy Sophisticated Woman? If so, what are some of the characteristics they displayed?
LOLA: My Aunt Beverly was always well put together. Also, she always took great care of herself. Everyone loved her; she was very charismatic.
ASCSW: You’re a gorgeous, vibrant, inspirational, relatable, driven and ambitious woman ‒ which I believe are some elements of being A Sassy Classy Sophisticated Woman. Lola, in your opinion, what do you think makes you A Sassy Classy Sophisticated Woman?
LOLA: Thank you! I really appreciate that. I would say being open, honest and a cheerleader for other women makes me a Sassy Classy Sophisticated Woman; oh, and the fact that I am fabulous!!!
ASCSW: Last question. What would you want the readers to take away after reading your interview/story on ASCSW?
LOLA: I would like people to know that I am a very down-to-earth person. I also want to encourage every woman to follow her dreams.
ASCSW: Lola, thank you once again for taking the time to speak with ASCSW; I greatly appreciate it. I wish you nothing but continued success.
Links for Olivia Jaine Cosmetics